About us

Studies and Surveys

2016 – MNP, Automotive sector labour market information report

The 2016 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. ย Overall satisfaction with the VSA went up by 7%, with 65% of licensed salespeople giving a high rating of 8, 9, or 10 โ€“ in comparison to 58% in 2014. ย The VSA staff will use the results from this recent survey to continue to improve customer service at the VSA.

2016ย – IPSOS, Customer satisfaction survey-dealership report
2016ย – IPSOS, Customer satisfaction survey-salesperson report


The 2014 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. ย The survey revealed that 69% of licensed salespeople reported positive interactions with the VSA, and nearly all (94%) felt that VSA service has stayed the same or is getting better. ย The VSA will be using the survey results as a benchmark for future improvement targets.

2014ย – IPSOS, Customer satisfaction survey-dealership report
2014ย – IPSOS, Customer satisfaction survey-salesperson report

Reports done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends and VSA data.

2009ย – Malatest, VSA environmental scan
2008ย – Malatest, VSA environmental scan

2013ย – IPSOS, Private sales survey

The 2016 Public Confidence Survey was completed to rate the general publicโ€™s confidence in the auto industry and assess industry perceptions. ย It found that 68% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 43% gave the industry a top three rating. ย Since 2013, confidence in the licensed vehicle sales industry has either increased or remained stable across a variety of measures.

2016ย – IPSOS, VSA public confidence survey report


The 2013 Public Confidence Survey was completed to rate the general publicโ€™s confidence in the auto industry. ย It found that 67% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 37% gave the industry a top three rating. ย The new IPSOS-REID survey suggests that consumers are becoming more confident in the BC motor vehicle sales industry.

2013ย – IPSOS, VSA public confidence study


Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new IPSOS-REID poll suggest they might not know as much as they think they do.

2008ย – IPSOS, VSA public confidence study

2010ย – Desrosiers, VSA review of BC auto market
2010ย – Desrosiers, VSA review of BC auto market – Executive summary

2008ย – IPSOS, VSA usage and attitude study