Studies and Surveys

2016 – MNP, Automotive sector labour market information report

The 2016 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction.  Overall satisfaction with the VSA went up by 7%, with 65% of licensed salespeople giving a high rating of 8, 9, or 10 – in comparison to 58% in 2014.  The VSA staff will use the results from this recent survey to continue to improve customer service at the VSA.

2016 – IPSOS, Customer satisfaction survey-dealership report
2016 – IPSOS, Customer satisfaction survey-salesperson report

The 2014 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction.  The survey revealed that 69% of licensed salespeople reported positive interactions with the VSA, and nearly all (94%) felt that VSA service has stayed the same or is getting better.  The VSA will be using the survey results as a benchmark for future improvement targets.

2014 – IPSOS, Customer satisfaction survey-dealership report
2014 – IPSOS, Customer satisfaction survey-salesperson report

Reports done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends and VSA data.

2009 – Malatest, VSA environmental scan
2008 – Malatest, VSA environmental scan

2013 – IPSOS, Private sales survey

The 2016 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry and assess industry perceptions.  It found that 68% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 43% gave the industry a top three rating.  Since 2013, confidence in the licensed vehicle sales industry has either increased or remained stable across a variety of measures.

2016 – IPSOS, VSA public confidence survey report

The 2013 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry.  It found that 67% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 37% gave the industry a top three rating.  The new IPSOS-REID survey suggests that consumers are becoming more confident in the BC motor vehicle sales industry.

2013 – IPSOS, VSA public confidence study

Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new IPSOS-REID poll suggest they might not know as much as they think they do.

2008 – IPSOS, VSA public confidence study

2010 – Desrosiers, VSA review of BC auto market
2010 – Desrosiers, VSA review of BC auto market – Executive summary

2008 – IPSOS, VSA usage and attitude study